Editorial:

In-store experience, satisfaction, loyalty, and the moderating role of price image in the South African grocery sector

Is Customer Value Co-Creation and Shopping Well-being Relevant for Retailer Performance in Latin America?

Examining purchase intention towards counterfeit luxury goods: The role of social and personality factors

Clients seeking redress and its influence on relationship quality dimensions: a South African banking fraud perspective

An EEG Study on Visual Imagery and Consumer Acceptance of Upcycled Food Packaging

Visual Symbolism in Cross-Cultural Advertising: A Comparative Study of South Africa and Kenya

The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising

The Cognitive and Affective Experiences, Customer Satisfaction and Trust, and the Loyalty Journey in Technology-Mediated Banking Services

Factors influencing the adoption intention of self-service checkout till points in South African grocery retail: the moderating role of perceived security measures

Dress to Impress or Distress! The Value Conflict Behind Gen Z’s Fast Fashion remorse

When Gains Outweigh Risks: Understanding Hybrid Shopping BehaviorBehaviours Among Consumers in Iloilo City, Philippines

The role of e-consumer empowerment on personal data disclosure in the digital economy

Innovation Strategies on Competitive Advantage of Insurance Companies: Mediating role of regulatory framework

Investigating the impact of environmental factors on the intention to adopt online fashion rental services: The moderating role of personal innovativeness

Empowering sustainable choices: The impact of self-efficacy and response efficacy on energy conservation attitudes and behaviours

Strategic Visitor-Centric Approaches to the Promotion of Cultural Heritage Tourism sites in South Africa