Author guidelines

The Retail and Marketing Review journal (previously known as the “International Retail and Marketing Review” serves as an international and interdisciplinary scholarly forum for sharing insightful and original research and promoting debate in the rapidly developing and converging fields of marketing and retailing.

Manuscripts must be submitted electronically via any of the following emails:  (the Publishing Coordinator) or (the Editor)

The Copyright Agreement Form must be submitted along with the manuscript.

Authors who wish to submit their manuscript need to ensure that they adhere to the author guidelines as indicated below. All manuscripts not meeting or following these guidelines may be returned.

Guidelines for manuscripts

  1. Every proposed article should address at least the following:
    • Introduction
    • Literature review supporting the purpose/objectives of the article
    • Purpose/objectives of the article
    • Hypothesis/problem investigated
    • Research strategy followed (where applicable)
    • Results (where applicable)
    • Recommendations/conclusion
  2. Articles should preferably not exceed 25 A4 pages typed, using the font Arial (12 point) and 1,5 line spacing. Manuscripts submitted for review should be printed on one side of the paper only and be paginated.
  3. Tables, illustrations and figures should be included in the text. The editor reserves the right to refuse publication of any submission for which the artwork is not of an acceptable standard.The approximate position of tables, illustrations and figures should be clearly indicated in the manuscript, for example: [Place Figure 1 approximately here]
  4. It is required that all authors have their draft articles reviewed for language proficiency before submitting them to the editors. Sometimes excellent submissions have to be drastically amended or even rejected because of linguistic ineptitude.  The editors reserve the right to make minor editorial adjustments without consulting the author.  The use of abbreviations should be avoided as far as possible.
  5. Since the Retail and Marketing Review follows a policy of a double blind peer review, the first page of the text proper should carry the title of the article, but not the name(s) of the author(s).
  6. Please supply a list of as many key words as possible for cataloguing purposes.
  7. A separate page should carry the title of the article, its author(s) and relevant biographical information, including full name, academic title, current position and institution (where appropriate). Postal and e-mail addresses should also be provided. The corresponding author should be clearly indicated.
  8. The reference technique should be according to the Harvard Method. This link to AOSIS Publishing provides a comprehensive overview of the style required.
  9. The article should be preceded by a single paragraph abstract of the article, not exceeding 250 words. The abstract should not form part of the text. The focus of the abstract should be on the problem, results and conclusions. The keywords must be listed after the abstract. A maximum of 6 keywords must be provided. Make sure to avoid generalization, and multiple concepts.

Examples of references in the text


“McDaniel and Gates (2001:21) state that …”

“It was found that … (McDaniel & Gates 2001:21).”

“Bickerton, Bickerton and Pardesi (1998:34) argue that …” [when first cited]

“Bickerton et al. (1998:34-35) present a model …” [thereafter, only for works with three or more authors]


“Drury (1999:57) found that…”

“Researchers have found that … “(Drury 1999; Ng & Horn 2003; Smith 2020)

Examples of references list


McDaniel C. & Gates R.G., 200,. Marketing Research Essentials, 3rd edn, South-Western Publishing, Cincinnati, Ohio.


Bannister F., McCabe P. & Remenyi D., 2003, ‘IS costing: The Case for a Reference Model’. Southern African Business Review, 7(1):1-16.