The Retail and Marketing Review (ISSN No: 2708-3209) has as its main focus to publish original research in the disciplines of marketing, retailing, business and related fields. It is not provided in print format. The journal is a peer reviewed and refereed journal, and all articles are submitted to a double blind peer review process. Central to the Journal is the strive to disseminate knowledge in the relevant fields, which can and will be of value to both scholars and practitioners. The Journal serves as a medium for university faculty, researchers in both academia and private or public practice in the disciplines of management, retailing, marketing and related fields, to present and explore new ideas and concepts, to offer innovative ideas and directions, to explore new technologies and latest research tools in the areas of management. The journal uses its advisory/editorial board consisting of international and local academics to provide direction to the journal in terms of policy and publication.