Foreword:

Social Media Marketing in the Localized International Contexts: Evidence from International Students’ Engagement with Coffee Brand in China

Scroll, Click, Buy: How Shein’s Social Media Marketing Drives Gen-Z Impulse Buying and Overconsumption in Durban North

Reconfiguring value into commitment: The serial power of satisfaction and trust in new-vehicle dealership relationships

AI-Driven Personalization and E-Commerce Loyalty: An Empirical Study from Emerging Markets

User perceptions, social standards and intended behaviour towards using online music platforms in South Africa

Digital Pathways to Internationalisation: A Qualitative Exploration of How Zambian and Zimbabwean SMEs Use Digital Marketing to Access Markets