Foreword:
Vol 1 | Issue 1 | i
M.C.Cant
Small Business problems in South Africa : priorities for entrepreneurial education
Vol 1 | Issue 1 | 14-27
M.C. Cant and A.A. Ligthelm
Generational cohort segmentation : magic or myth?
Vol 1 | Issue 1 | 28-43
S. Knipe and P.J. Du Plessis
Market segmentation of the consumer market in South Africa
Vol 1 | Issue 1 | 44-58
J.H. Martins
A competitor analysis approach towards evaluating single-choice information technology service provision to the parastatal sector of South Africa
Vol 1 | Issue 1 | 59-68
V.M. Moodley, M.C. Cant, J.W. Strydom, and D.H. Tustin