Foreword
M.C. Cant ![](https://retailandmarketingreview.co.za/wp-content/uploads/2021/04/pdf-icon.png)
Vol 4 | Issue 2 p. ii
A discussion of the influence of employee satisfaction on customer service levels
M.C. Cant and M.L. Van Scheers![](https://retailandmarketingreview.co.za/wp-content/uploads/2021/04/pdf-icon.png)
Vol 4 | Issue 2 pp. 1-8
The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China
Zhan Jun and Dirk Deschoolmeester![](https://retailandmarketingreview.co.za/wp-content/uploads/2021/04/pdf-icon.png)
Vol 4 | Issue 2 pp. 9-32
A discussion of the geographical influences on cherry picking
Mike Cant![](https://retailandmarketingreview.co.za/wp-content/uploads/2021/04/pdf-icon.png)
Vol 4 | Issue 2 pp. 33-42
Finding sources of brand value : developing a stakeholder model of brand equity
Richard Jones![](https://retailandmarketingreview.co.za/wp-content/uploads/2021/04/pdf-icon.png)
Vol 4 | Issue 2 pp. 43-63