The influence of background music on patrons in a South African coffee shop setting : an exploratory study
E.J. North and V. Croeser
Vol 1 | Issue 1 pp.1-10
A confirmatory factor analysis of customer perceptions of value equity in the Internet-music retail environment
S. Sanders
Vol 1 | Issue 1 pp. 11-21
Niche wine marketing in New Zealand - some empirical results
P. Woodfield and P. Nel
Vol 1 | Issue 1 pp. 22-37
The concept of the 'big middle'
M. Levy, D. Grewal, B. Connolly, and R.A. Peterson
Vol 1 | Issue 1 pp. 38-45
Marketing malpractice and the future of marketing
M. McDonald
Vol 1 | Issue 1 pp. 46-68
