Emerging trends in retail pricing practice : implications for research
Vol 3 | Issue 1 | 1-14
Michael Levy, Praveen Kopalle, Dhruv Grewal, and James Hess
Loyalty in wine retailing : a multidimensional model
Vol 3 | Issue 1 | 15-27
Sharyn Rundle-Thiele
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
Vol 3 | Issue 1 | 28-41
E. North and Carla Enslin
Information privacy issues : implications for direct marketing
Vol 3 | Issue 1 | 42-53
Y. Jordaan
Customer-orientation behaviour : effects on annual income, sales target achievement and subjective evaluation of performance in the Malaysian life insurance industry