Foreword:
Vol 4 | Issue 1 | i
M.C. Cant
A discussion of the influence of employee satisfaction on customer service levels
Vol 4 | Issue 1 | 1-8
M.C. Cant and M.L. Van Scheers
The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China
Vol 4 | Issue 1 | 9-32
A discussion of the geographical influences on cherry picking
Vol 4 | Issue 1 | 33-42
Finding sources of brand value : developing a stakeholder model of brand equity
Vol 4 | Issue 1 | 43-63