Volume 4 | Issue 2 | Aug 01 2008

Foreword

M.C. Cant
Vol 4 | Issue 2 p. ii

A discussion of the influence of employee satisfaction on customer service levels

M.C. Cant and M.L. Van Scheers
Vol 4 | Issue 2 pp. 1-8

The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China

Zhan Jun and Dirk Deschoolmeester
Vol 4 | Issue 2 pp. 9-32

A discussion of the geographical influences on cherry picking

Mike Cant
Vol 4 | Issue 2 pp. 33-42

Finding sources of brand value : developing a stakeholder model of brand equity

Richard Jones
Vol 4 | Issue 2 pp. 43-63