If accepted for publication in the Retail and Marketing Review (RMR) the author(s) of the manuscript must confirm that the manuscript has not previously been published in any format and is not currently being considered elsewhere for publication.
In line with the Open Access format according to Attribution 4.0 International (CC BY 4.0), the author(s) are allowed to share, copy and redistribute the material in any medium or format, adapt, remix, transform and build upon the material for any purpose, even commercially provided the manuscript is always identified as having first been published by the RMR.
Such license shall be effective when the manuscript is first published in the RMR.
