Role of experiential value on mall patronage intentions : an emerging economy perspective
S. Kashif, J.A. Qureshi, and S.W. Qazi
Vol 15 | Issue 2 pp. 1-14
The influence of vlogging communities on brand image and loyalty
S. Pillay and M. Mpinganjira
Vol 15 | Issue 2 pp. 15-28
The off-line retail experience : a suggested integrated framework
Laetitia Radder, Evan Koekemoer, and Marlé Van Eyk
Vol 15 | Issue 2 pp. 29-38
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions
B. Nyagadza, E.M. Kadembo, and A. Makasi
Vol 15 | Issue 2 pp. 39-50
Uncovering the influence of personal values on the preference for certain casual clothing - intrinsic product evaluative criteria
J. Kasambala, E. Kempen, J. Labschagne, and P. Lyon
Vol 15 | Issue 2 pp. 51-64
Profiling South African female consumers’ involvement in skincare and colour cosmetics
B.E. Stiehler and Y. Jordaan
Vol 15 | Issue 2 pp. 65-76
Measuring brand equity of a performing artist : a new instrument
B. Van Rensburg and E. Slabbert
Vol 15 | Issue 2 pp. 77-88
Investigating exhibitors’ selling and non-selling motivations towards traditional festivals
Ana Čuić Tanković, Jelena Kapeš, and Lorena Bašan
Vol 15 | Issue 2 pp. 89-97
