Foreword
MC Cant
Vol 3 | Issue 1 pp. vi-vii
Emerging trends in retail pricing practice : implications for research
Michael Levy, Praveen Kopalle, Dhruv Grewal, and James Hess
Vol 3 | Issue 1 pp. 1-14
Loyalty in wine retailing : a multidimensional model
Sharyn Rundle-Thiele
Vol 3 | Issue 1 pp. 15-27
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
E. North and Carla Enslin
Vol 3 | Issue 1 pp. 28-41
Information privacy issues : implications for direct marketing
Y. Jordaan
Vol 3 | Issue 1 pp. 42-53
Customer-orientation behaviour : effects on annual income, sales target achievement and subjective evaluation of performance in the Malaysian life insurance industry
Nor Azila Mohd Noor and Azli Mohamed
Vol 3 | Issue 1 pp. 54-70