The Retail and Marketing Review (RMR) is committed to maintaining the highest ethical standards for all parties involved in the act of publishing in a peer-reviewed journal. The publishing ethics of the RMR, both internally and externally, are based on- and adhere to- the Committee on Publication Ethics’s (COPE) Best Practice Guidelines for Journal Editors and Conduct for Journal Publishers. RMR uses Turnitin to screen for plagiarism. Please also take account of the Publisher’s and Author’s responsibilities.