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The Retail and Marketing Review

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The Retail and Marketing Review

Retail and marketing journal

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Technology readiness and consumer intention to use digital platforms: A case of the music industry in South Africa

The Retail and Marketing Review Posted on July 12, 2024 by RMReviewJuly 12, 2024

Dr Mthobisi Nhlabathi Vol 20 | Issue 1 | pp. 148-163 Abstract The COVID-19 pandemic has drastically affected the global economy, with the music industry particularly impacted by the halt in live events and physical sales. This contributed to an … Continue reading →

Posted in Uncategorized

The Retail and Marketing Review is a refereed scientific journal of the Department of Marketing Management at the University of South Africa (Unisa) in conjunction with the IMM Graduate School.

This journal is continued from International Retail and Marketing Review (as from January 2014)

Publisher: MC Cant
ISSN: 2708-3209
Frequency: Bi-annually
Coverage: Volume 1, Issue 1 – Volume 21, Issue 1
Accreditation(s): DHET, DOAJ, AJOL
Language: English
Journal Status: Active

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This work is licensed under a Creative Commons Attribution 4.0 International License. (CC BY 4.0) as from March 2021.

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