Foreword
M.C.Cant
Vol 20 | Issue 2 pp. i-ii
Exploring customer retention strategies implemented by managers in the fast-food industry: A post-pandemic perspective
Dr Leon Paul du Preez*, Prof Marthinus Jacobus Botha, Vol 20 | Issue 2 pp. 1-17
Vol 20 | Issue 2 pp. 1-17
Are the functionality of website and logistics systems driving e-customer satisfaction in South Africa
Prof S. Perks*,Tariro Shumba, Vol 20 | Issue 2 pp. 18-32
Vol 20 | Issue 2 pp. 18-32
Exploring the factors behind entrepreneurial success: A thematic analysis
Dr Shweta Tewari*, Dr Nisha Goyal, Dr A, Nagaraj Subbarao, Vol 20 | Issue 2 pp. 33-51
Vol 20 | Issue 2 pp. 33-51
Conscious cleaning products: The influence of green marketing on consumer buying behaviour
Nina Rossouw*, Aidan Boon, Vol 20 | Issue 2 pp. 52-65
Vol 20 | Issue 2 pp. 52-65
Perceived convenience as a driver of South African Generation Y consumers’ online repurchase intentions
Mbali B. Selemela*, Dr Rita Klonaridis, Prof Heleneza T. Lues, Dr Chantel Muller, Vol 20 | Issue 2 pp. 66-86
Vol 20 | Issue 2 pp. 66-86
Exploring the dynamics of influencer marketing in shaping generation-y consumers’ brand perceptions and purchase intentions
Prof Padhma Moodley*, Dr Paballo Patience Ntobaki, Vol 20 | Issue 2 pp. 87-104
, Vol 20 | Issue 2 pp. 87-104
Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications
Prof Nombulelo Dilotsothle, Dr Tatenda T. Chabata*, Vol 20 | Issue 2 pp. 105-123
Can Spaza shops survive in township competition with large Nationals? What does the future hold
Prof M.C. Cant*, Prof J.A. Wiid, Dr T. Hermanus, Vol 20 | Issue 2 pp. 124-134
Examining the Impact of the 3 Cs: Content, Collaboration, and Customisation of Social Media Marketing on Luxury Fashion Brand Perceptions
Dr Richa Misra, Ekta Aggarwal, Dr Chhavi Taneja, Vol 20 | Issue 2 pp. 135-153
