Foreword
M.C.Cant
Vol 1 | Issue 1 pp. i-i
Small Business problems in South Africa : priorities for entrepreneurial education
M.C. Cant and A.A. Ligthelm
Vol 1 | Issue 1 pp. 14-27
Generational cohort segmentation : magic or myth?
S. Knipe and P.J. Du Plessis
Vol 1 | Issue 1 pp. 28-43
Market segmentation of the consumer market in South Africa
J.H. Martins
Vol 1 | Issue 1 pp. 44-58
A competitor analysis approach towards evaluating single-choice information technology service provision to the parastatal sector of South Africa
V.M. Moodley, M.C. Cant, J.W. Strydom, and D.H. Tustin
Vol 1 | Issue 1 pp. 59-68
