Foreword
M.C.Cant
Vol 11 | Issue 1 pp. i-ii
Mxit marketing communications' influence on liking and preference among Gen Y
R.G. Duffet
Vol 11 | Issue 1 pp. 1-22
A conceptual framework of e-fashion shopping intent
E. Kempen, J. Kasambala, and E. Toerien
Vol 11 | Issue 1 pp. 23-43
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
N. Mackay, P.G. Mostert, and D.J. Petzer
Vol 11 | Issue 1 pp. 44-60
Using online service-scape to appeal to customers : a focus on hedonic shoppers
M. Mpinganjira
Vol 11 | Issue 1 pp. 61-75
The physiognomy of SMMEs in South Africa and consequential national strategy reinforcement
D. Tustin
Vol 11 | Issue 1 pp. 77-91
Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example
L. Radder, M. Van Eyk, and C. Swiegelaar
Vol 11 | Issue 1 pp. 92-105
