Foreword:

Mxit marketing communications’ influence on liking and preference among Gen Y

A conceptual framework of e-fashion shopping intent

The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry

Using online service-scape to appeal to customers : a focus on hedonic shoppers

The physiognomy of SMMEs in South Africa and consequential national strategy reinforcement

Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example