Generational emotive discrepancies in reaction to television advertising
Vol 11 | Issue 2 | 1-19
J. Poalses, J.P.R. Joubert, and A.W. Nienaber
South African small independent retailers’ knowledge of the Consumer Protection Act
Vol 11 | Issue 2 | 19-28
P.J. Van Schalkwyk, A. Bevan-Dye, and U. Akpojivi
Customer satisfaction and relationship intention within the South African clothing retail industry
Vol 11 | Issue 2 | 29-51
S.W. Kuhn and P.G. Mostert
The effectiveness of minibus taxis as an alternative out of home advertising medium
Vol 11 | Issue 2 | 52-72
A.T. Roux
Predictors of student beer brand choice at institutions of higher learning : a case study of the Witwatersrand University
Vol 11 | Issue 2 | 73-92
B. Mhlophe and R. Chinomona
Sensory branding and buying behavior in coffee shops : a study on Generation Y
Vol 11 | Issue 2 | 93-110
S. Dalle Ave, M. Venter, and B. Mhlophe
A Multidimensional customer value model for the high fashion retail industry
Vol 11 | Issue 2 | 111-131
E. Strydom, D.J. Petzer, and C.F. De Meyer