Volume 11 | Issue 2 | Jan 01 2015

Generational emotive discrepancies in reaction to television advertising

J. Poalses, J.P.R. Joubert, and A.W. Nienaber
Vol 11 | Issue 2 pp. 1-19

South African small independent retailers' knowledge of the Consumer Protection Act

P.J. Van Schalkwyk, A. Bevan-Dye, and U. Akpojivi
Vol 11 | Issue 2 pp. 19-28

Customer satisfaction and relationship intention within the South African clothing retail industry

S.W. Kuhn and P.G. Mostert
Vol 11 | Issue 2 pp. 29-51

The effectiveness of minibus taxis as an alternative out of home advertising medium

A.T. Roux
Vol 11 | Issue 2 pp. 52-72

Predictors of student beer brand choice at institutions of higher learning : a case study of the Witwatersrand University

B. Mhlophe and R. Chinomona
Vol 11 | Issue 2 pp. 73-92

Sensory branding and buying behavior in coffee shops : a study on Generation Y

S. Dalle Ave, M. Venter, and B. Mhlophe
Vol 11 | Issue 2 pp. 93-110

A Multidimensional customer value model for the high fashion retail industry

E. Strydom, D.J. Petzer, and C.F. De Meyer
Vol 11 | Issue 2 pp. 111-131