Foreword:

Vol 12 | Issue 1 | i-ii

M.C.Cant

Managing corporate gifts as a marketing strategy

Vol 12 | Issue 1 | 1-18

B. Okanga and D. Groenewald

The influence of relationship intention and population group on South African cell phone users’ positive attitude towards complaining

Vol 12 | Issue 1 | 19-32

L. Kruger and P. Mostert

Factors driving online apparel shopping in South Africa

Vol 12 | Issue 1 | 33-53

G.J. Lee and T. Barnes

Ensuring satisfied, committed shoppers – store variety or entertainment?

Vol 12 | Issue 1 | 54-69

M. Wiese

The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention – a study of females in the North-West Province

Vol 12 | Issue 1 | 70-80

B.M. Van Niekerk, D.J. Petzer, and L.T. De Beer

Retail or e-tail? Brick or click? Is e-tailing the ideal solution for all industries? : opinion

Vol 12 | Issue 1 | 89-91

S. Barnard

Leveraging competitive value from neuromarketing research in retailing – an opportunity waiting to be exploited : perspective

Vol 12 | Issue 1 | 92-96

C.H. Bothma, C.M. Bothma, and J.P.R. Joubert