Volume 12 | Issue 1 | June 2016

Foreword

M.C.Cant
Vol 12 | Issue 1 pp. i-ii

Managing corporate gifts as a marketing strategy

B. Okanga and D. Groenewald
Vol 12 | Issue 1 pp. 1-18

The influence of relationship intention and population group on South African cell phone users' positive attitude towards complaining

L. Kruger and P. Mostert
Vol 12 | Issue 1 pp. 19-32

Factors driving online apparel shopping in South Africa

G.J. Lee and T. Barnes
Vol 12 | Issue 1 pp. 33-53

Ensuring satisfied, committed shoppers - store variety or entertainment?

M. Wiese
Vol 12 | Issue 1 pp. 54-69

The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention - a study of females in the North-West Province

B.M. Van Niekerk, D.J. Petzer, and L.T. De Beer
Vol 12 | Issue 1 pp. 70-88

Retail or e-tail? Brick or click? Is e-tailing the ideal solution for all industries? : opinion

S. Barnard
Vol 12 | Issue 1 pp. 89-91

Leveraging competitive value from neuromarketing research in retailing - an opportunity waiting to be exploited : perspective

C.H. Bothma, C.M. Bothma, and J.P.R. Joubert
Vol 12 | Issue 1 pp. 92-96