Volume 12 | Issue 2 | Nov 2016

Foreword

M.C.Cant
Vol 12 | Issue 2 pp. i-ii

Repositioning the Durban Chamber of Commerce using the 4Ps of marketing

Praneel Nundkumar and Anesh Maniraj Singh
Vol 12 | Issue 2 pp. 1-13

Generic advertising of dairy products : the emotional route to consumer engagement

V.Y. Yao, J.P.R. Joubert, and A. Davis
Vol 12 | Issue 2 pp. 14-27

Diagnostic cues used by female consumers to evaluate work wear assortments of major South African department stores

L. Bezuidenhout, B. Jacobs, and N. Sonnenberg
Vol 12 | Issue 2 pp. 28-45

The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class

M. Venter, R. Chinomona, and T. Chuchu
Vol 12 | Issue 2 pp. 46-58

Value perceptions in online customer communities : its influence on affective social identity and member behavioural response

M. Mpinganjira
Vol 12 | Issue 2 pp. 59-75

The advent of Black Friday in South Africa - who really benefits? : opinion

B. Perry
Vol 12 | Issue 2 pp. 76-78