Foreword:

Repositioning the Durban Chamber of Commerce using the 4Ps of marketing

Generic advertising of dairy products : the emotional route to consumer engagement

Diagnostic cues used by female consumers to evaluate work wear assortments of major South African department stores

The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class

Value perceptions in online customer communities : its influence on affective social identity and member behavioural response

The advent of Black Friday in South Africa – who really benefits? : opinion