Foreword
M.C.Cant
Vol 12 | Issue 2 pp. i-ii
Repositioning the Durban Chamber of Commerce using the 4Ps of marketing
Praneel Nundkumar and Anesh Maniraj Singh
Vol 12 | Issue 2 pp. 1-13
Generic advertising of dairy products : the emotional route to consumer engagement
V.Y. Yao, J.P.R. Joubert, and A. Davis
Vol 12 | Issue 2 pp. 14-27
Diagnostic cues used by female consumers to evaluate work wear assortments of major South African department stores
L. Bezuidenhout, B. Jacobs, and N. Sonnenberg
Vol 12 | Issue 2 pp. 28-45
The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class
M. Venter, R. Chinomona, and T. Chuchu
Vol 12 | Issue 2 pp. 46-58
Value perceptions in online customer communities : its influence on affective social identity and member behavioural response
M. Mpinganjira
Vol 12 | Issue 2 pp. 59-75
The advent of Black Friday in South Africa - who really benefits? : opinion
B. Perry
Vol 12 | Issue 2 pp. 76-78
