Foreword:

Vol 14 | Issue 2 | i

M.C.Cant

Consumers’ preference and market segmentation in developing countries : rice marketing in Tanzania

Vol 14 | Issue 2 | 1-15

G.S. Mgendi, G. Mujawamariya, and A.C. Isinika

The role of integral emotions in female consumers’ clothing purchasing decision

Vol 14 | Issue 2 | 16-27

J. Kasambala, E. Kempen, and J. Labschagne

Consumer perceptions of shopping channel attributes and risk factors of apparel purchases

Vol 14 | Issue 2 | 28-42

N. Cunningham and C.F. De Meyer-Heydenrych

Experiential retail environments : modelling the influence of internal antecedents on consumers’ impulse behaviour

Vol 14 | Issue 2 | 44-57

M. Retief, A.C. Erasmus, and D.J. Petzer