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Foreword:
Vol 14 | Issue 2 | i
M.C.Cant
Consumers’ preference and market segmentation in developing countries : rice marketing in Tanzania
Vol 14 | Issue 2 | 1-15
G.S. Mgendi, G. Mujawamariya, and A.C. Isinika
The role of integral emotions in female consumers’ clothing purchasing decision
Vol 14 | Issue 2 | 16-27
J. Kasambala, E. Kempen, and J. Labschagne
Consumer perceptions of shopping channel attributes and risk factors of apparel purchases
Vol 14 | Issue 2 | 28-42
N. Cunningham and C.F. De Meyer-Heydenrych
Experiential retail environments : modelling the influence of internal antecedents on consumers’ impulse behaviour
Vol 14 | Issue 2 | 44-57
M. Retief, A.C. Erasmus, and D.J. Petzer
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