Foreword:

Vol 15 | Issue 1 | i

M.C.Cant

Strengthening bank employee job satisfaction through an “internal people” approach – an emerging market perspective

Vol 15 | Issue 1 | 1-12

P. Ladzani and M. Roberts-Lombard

The influence of green image, physical environment quality and green trust on green purchase intention

Vol 15 | Issue 1 | 13-26

E. Chinomona and T. Chivhungwa

Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory

Vol 15 | Issue 1 | 27-38

D.H. Inseng and I.C. Uford

Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort

Vol 15 | Issue 1 | 39-56

E.T. Maziriri, T. Chuchu, and N.W. Madinga

Determining banner advertisement effectiveness in mobile games : a study from South Africa

Vol 15 | Issue 1 | 57-71

R. Komulainen, J. Lappeman, and A.K.M.N. Islam

Measuring consumers’ affective attitudes to debt and savings in South Africa using self-assessment manikins

Vol 15 | Issue 1 | 72-89

J.P.R. Joubert and C.H. Bothma