Volume 15 | Issue 1 | Jul 01 2019


Vol 15 | Issue 1 pp. i-i

Strengthening bank employee job satisfaction through an “internal people” approach – an emerging market perspective

P. Ladzani and M. Roberts-Lombard
Vol 15 | Issue 1 pp. 1-12

The influence of green image, physical environment quality and green trust on green purchase intention

E. Chinomona and T. Chivhungwa
Vol 15 | Issue 1 pp. 13-26

Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory

D.H. Inseng and I.C. Uford
Vol 15 | Issue 1 pp. 27-38

Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort

E.T. Maziriri, T. Chuchu, and N.W. Madinga
Vol 15 | Issue 1 pp. 39-56

Determining banner advertisement effectiveness in mobile games : a study from South Africa

R. Komulainen, J. Lappeman, and A.K.M.N. Islam
Vol 15 | Issue 1 pp. 57-71

Measuring consumers’ affective attitudes to debt and savings in South Africa using self-assessment manikins

J.P.R. Joubert and C.H. Bothma
Vol 15 | Issue 1 pp. 72-89