Role of experiential value on mall patronage intentions : an emerging economy perspective
Vol 15 | Issue 2 | 1-14
S. Kashif, J.A. Qureshi, and S.W. Qazi
The influence of vlogging communities on brand image and loyalty
Vol 15 | Issue 2 | 15-28
S. Pillay and M. Mpinganjira
The off-line retail experience : a suggested integrated framework
Vol 15 | Issue 2 | 29-38
Laetitia Radder, Evan Koekemoer, and Marlé Van Eyk
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions
Vol 15 | Issue 2 | 39-50
B. Nyagadza, E.M. Kadembo, and A. Makasi
Uncovering the influence of personal values on the preference for certain casual clothing – intrinsic product evaluative criteria
Vol 15 | Issue 2 | 51-64
J. Kasambala, E. Kempen, J. Labschagne, and P. Lyon
Profiling South African female consumers’ involvement in skincare and colour cosmetics
Vol 15 | Issue 2 | 65-76
B.E. Stiehler and Y. Jordaan
Measuring brand equity of a performing artist : a new instrument
Vol 15 | Issue 2 | 77-88
B. Van Rensburg and E. Slabbert
Investigating exhibitors’ selling and non-selling motivations towards traditional festivals
Vol 15 | Issue 2 | 89-97
Ana Čuić Tanković, Jelena Kapeš, and Lorena Bašan