M.C.Cant
Vol 16 | Issue 3 pp. 58-67
Abstract
Employee engagement is the practice of emotionally and physically engaging employees of organisations in order to derive greater organisational outcomes. More engaged employees lead to more satisfied customers, which eventually results in organisational success. Therefore, the primary objective of the study is to investigate employee engagement practices and empirically test the concept with the constructs suggested by the Temkin Group research. A quantitative research method was applied with a survey technique of data collection. A total of 253 valid cases were analysed in SPSS and SmartPLS software packages. The findings indicated that all the constructs used in this study (e.g. inform, inspire, instruct, involve, and incentivise) were found to be reliable and valid enough to develop an overall employee engagement concept. In addition, the practices were significantly related to the employee engagement concept. Employee engagement has the highest relationship with involved practice (β=0.901) compared to other practices. The mean value of inspire practice was the highest (2.9644) and incentivise practice had the lowest meanbscore (2.5534). Overall, the study contributed to the existing literature in employee engagement. The findings have
implications for human resource managers, marketers and related decision-makers.
Keywords: employee engagement; performance; South African; retail organisations
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