The influence of background music on patrons in a South African coffee shop setting : an exploratory study
Vol 2 | Issue 1 | 1-10
E.J. North and V. Croeser
A confirmatory factor analysis of customer perceptions of value equity in the Internet-music retail environment
Vol 2 | Issue 1 | 11-21
S. Sanders
Niche wine marketing in New Zealand – some empirical results
Vol 2 | Issue 1 | 22-37
P. Woodfield and P. Nel
The concept of the ‘big middle’
Vol 2 | Issue 1 | 38-45
M. Levy, D. Grewal, B. Connolly, and R.A. Peterson
Marketing malpractice and the future of marketing
Vol 2 | Issue 1 | 46-68
M. McDonald