Foreword: Motivation, satisfaction, and ethics to enhance retail and marketing strategies
Vol 20 | Issue 1 | i
Management perceptions on effective employee rewards: a case study of Cape Town five- star hotels, South Africa
Vol 20 | Issue 1 | 1-11
Mzukisi Cwibi*, Mandisa Silo, Dr Tshinakaho Nyathela-Sunday
A comparative analysis of last mile delivery in Kenya’s online retail subsector
Vol 20 | Issue 1 | 12-30
Eric Mogire*, Peter Kilbourn, Rose Luke
The influence of e-shopping experience factors on e-consumer satisfaction: managing online stores
Vol 20 | Issue 1 | 31-49
Prof Danie Ferreira*, Dr Altouise Jonas
Customer Service Experience and Satisfaction in the Mobile Telecom Industry
Vol 20 | Issue 1 | 50-63
Dr Leon Paul du Preez*, Prof Louis Jacobus van Staden.
South African Consumers’ Ethnic Identification And Attitudes Towards Advertising Ethnic Appeals
Vol 20 | Issue 1 | 64-78
Prof Adéle Potgieter, Prof Thérése Roux
Driving Customer Satisfaction and Stimulating Repurchase Intention: Insights from Palestinian Digital Retailers
Vol 20 | Issue 1 | 79-98
Bara Asfour, Madan Batra, Abdullah Murrar, Haneen Ashqar
Why do I engage? Gratifications of online brand communities on facebook
Vol 20 | Issue 1 | 99-113
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek
Motivational drivers for distributors engaging in multi-level marketing in KwaZulu-Natal, South Africa
Vol 20 | Issue 1 | 114-126
Eunice Bolanle Akindejia, Elvis Madondo
Conceptualising the World Risk Society thesis of Ulrich Beck in the context of the discipline of Marketing
Vol 20 | Issue 1 | 127-147
Dr Cornelius H. Bothma
Technology readiness and consumer intention to use digital platforms: A case of the music industry in South Africa
Vol 20 | Issue 1 | 148-163
Dr Mthobisi Nhlabathi