Foreword
M.C. Cant 
Vol 5 | Issue 1 pp. i-i
Effects of Web Experience factors on virtual retail purchase preferences
Carlota Lorenzo, Efthymios Constantinides, and Miguel Angel Gomez-Borja
Vol 5 | Issue 1 pp. 1-14
A comparative study of customer-based brand equity across selected South African hotels
J.D.W. Nel, E.J. North, T. Myburg, and L. Hern
Vol 5 | Issue 1 pp. 15-24
Evaluating the usability of an academic marketing department's website from a marketing student's perspective
Michael Du Toit and Cornelius Bothma
Vol 5 | Issue 1 pp. 25-37
