Foreword
M.C. Cant 
Vol 5 | Issue 2 pp. i-i
Using the conceptual model of service quality to map gaps in perceived service quality in a banking sector and hence make recommendations for improvement
Melisha Krishundutt and Sanjana Brijball Parumasur
Vol 5 | Issue 2 pp. 41-58
Education and learning technologies : the dilemma of distance education
C.H. Bothma and M.C. Cant
Vol 5 | Issue 2 pp. 59-70
Paying too much and being happy about it : existence, causes and consequences of tariff-choice biases
Anja Lambrecht and Bernd Skiera
Vol 5 | Issue 2 pp. 71-88
Competing loyalty programs : impact of market saturation, market share, and category expandability
Yuping Liu and Rong Yang
Vol 5 | Issue 2 pp. 89-113
MarketingProfs Smart thinking for the marketing professional and academic : reviews / opinions
C.H. Bothma
Vol 5 | Issue 2 p. 114
