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Foreword:
Vol 7 | Issue 1 | i
M.C. Cant
Trends and preferences of Internet participants : differences between SNS users and non-users
Vol 7 | Issue 1 | 1-15
C. Lorenzo-Romero, M. Alarcon-del-Amo, and E. Constantinides
The impact of cobranding on customer evaluation of brand counterextensions
Vol 7 | Issue 1 | 16-37
Piyush Kumar
Managing marketing communications with multichannel customers
Vol 7 | Issue 1 | 38-53
Jacquelyn S. Thomas and Ursula Y. Sullivan
Marketing in the PVR Era – an exploratory study into changes in viewing habits and brand recognition of young adults in South Africa
Vol 7 | Issue 1 | 54-72
J. Beneke, S. De Lame, V. Simpson, and K. Van der Merwe
Determining the relationship between job satisfaction and customer service levels at a small retailer in South Africa
Vol 7 | Issue 1 | 73-79
Neil Lilford
Data mining techniques in CRM : Inside customer segmentation, K. Tsiptsis & A. Chorianopoulos : book review
Vol 7 | Issue 1 | 87-88
L.A. Tucci
Marketing Research, A. Berndt and D. Petzer (Eds.) : book review
Vol 7 | Issue 1 | 89
H. Nienaber
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