Foreword
M.C. Cant 
Vol 7 | Issue 1 pp. i-i
Trends and preferences of Internet participants : differences between SNS users and non-users
C. Lorenzo-Romero, M. Alarcon-del-Amo, and E. Constantinides
Vol 7 | Issue 1 pp. 1-15
The impact of cobranding on customer evaluation of brand counterextensions
Piyush Kumar
Vol 7 | Issue 1 pp. 16-37
Managing marketing communications with multichannel customers
Jacquelyn S. Thomas and Ursula Y. Sullivan
Vol 7 | Issue 1 pp. 38-53
Marketing in the PVR Era - an exploratory study into changes in viewing habits and brand recognition of young adults in South Africa
J. Beneke, S. De Lame, V. Simpson, and K. Van der Merwe
Vol 7 | Issue 1 pp. 54-72
Determining the relationship between job satisfaction and customer service levels at a small retailer in South Africa
Neil Lilford
Vol 7 | Issue 1 pp. 73-79
Data mining techniques in CRM : Inside customer segmentation, K. Tsiptsis & A. Chorianopoulos : book review
L.A. Tucci
Vol 7 | Issue 1 pp. 87-88
Marketing Research, A. Berndt and D. Petzer (Eds.) : book review
H. Nienaber
Vol 7 | Issue 1 p. 89
