Volume 7 | Issue 1 | Jan 2011

Foreword:

Vol 7 | Issue 1 | i

M.C. Cant

Trends and preferences of Internet participants : differences between SNS users and non-users

Vol 7 | Issue 1 | 1-15

C. Lorenzo-Romero, M. Alarcon-del-Amo, and E. Constantinides

The impact of cobranding on customer evaluation of brand counterextensions

Vol 7 | Issue 1 | 16-37

Piyush Kumar

Managing marketing communications with multichannel customers

Vol 7 | Issue 1 | 38-53

Jacquelyn S. Thomas and Ursula Y. Sullivan

Marketing in the PVR Era – an exploratory study into changes in viewing habits and brand recognition of young adults in South Africa

Vol 7 | Issue 1 | 54-72

J. Beneke, S. De Lame, V. Simpson, and K. Van der Merwe

Determining the relationship between job satisfaction and customer service levels at a small retailer in South Africa

Vol 7 | Issue 1 | 73-79

Neil Lilford

Data mining techniques in CRM : Inside customer segmentation, K. Tsiptsis & A. Chorianopoulos : book review

Vol 7 | Issue 1 | 87-88

L.A. Tucci

Marketing Research, A. Berndt and D. Petzer (Eds.) : book review

Vol 7 | Issue 1 | 89

H. Nienaber