Does distance still matter? Geographic proximity and new product development
Shankar Ganesan, Alan J. Malter, and Aric Rindfleisch
Vol 8 | Issue 1 pp. 1-23
Investing niche wine marketing in New Zealand
P. Woodfield and P. Nel
Vol 8 | Issue 1 pp. 24-37
Do satisfied customers buy more? Examining moderating influences in a retailing context
K. Seiders, G.B. Voss, D. Grewal, and A.L. Godfrey
Vol 8 | Issue 1 pp. 38-60
Market segmentation of the consumer market in South Africa
J.H. Martins
Vol 8 | Issue 1 pp. 61-74
The relationship between consumer knowledge and gender in selecting grocery items
Louise Van Scheers
Vol 8 | Issue 1 pp. 75-81
The development of the retail environment in South Africa
M. Hirsch
Vol 8 | Issue 1 pp. 82-85
No bullshit social media : the all-business, no-hype guide to social media marketing, J. Falls & E. Deckers : book review
B.E. Stiehler
Vol 8 | Issue 1 p. 86
