Foreword
M.C.Cant
Vol 20 | Issue 2 pp. i-ii (Still to come)
Vol 20 | Issue 2 pp. i-ii (Still to come)Evaluating Service Quality and Customer Satisfaction at the DUT Sports Department: A GAP Analysis Approach
Dr Elvis Madondo*, Dr Darry Penceliah, Indresain Rama Pather, Vol 21 | Issue 1 pp.1-15
Brand love or hate: Online influencers’ role in promoting brands in the SME sector
Marilee Swart*,Dr Shamola Pramjeeth, Vol 21 | Issue 1 pp. 16-30
Understanding Green Buying Intention: The Interplay of Cosmopolitanism, Ethnocentrism, Materialism, and Environmental Ethics
Dr Belinda Senooane*, Professor J. A. Wiid, Professor N. Dilotsotlhe, Vol 21 | Issue 1 pp. 31-47
Vol 21 | Issue 1 pp. 31-47
Take me there! Exploring the intervening effect of consumption vision in the celebrity influencer-infused short destination
marketing videos - place image nexus
marketing videos - place image nexus
Dr. Tafadzwa Matiza*, Prof. Elmarie Slabbert, Vol 21 | Issue 1 pp. 48-70
Vol 21 | Issue 1 pp. 48-70
Marketing redefined: A qualitative and integrative literature review charting the evolution of marketing definitions
Norman Mafuratidze*, Dr Rita Klonaridis, Professor Marius Wait, Professor Ilse Struweg, Vol 21 | Issue 1 pp. 71-93
Vol 21 | Issue 1 pp. 71-93
Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry
David Masilo, Favour Chauke, Prof Neo Ligaraba*, Goitumetswe Pitso, Vol 21 | Issue 1 pp. 94-106
Pricing strategies of online stores and its influence on consumers’ buying decision
Dr. Waqar Ahmad*, Vol 21 | Issue 1 pp. 107-116
Strategic Realignment in the Face of Digital Disruption: Exploring the Intersection of Technological Innovation, Organizational Change, and Competitive Strategy
A. H. Harb*, Kenneth E. Wright, Wendy A. Scott, Angela N. Lang, Vol 21 | Issue 1 pp. 117-137
Sustainable Shopping: How environmental beliefs and living habits shape the use of non-plastic re-usable shopping bags
Prof Nombulelo Dilotsotlhe, Vol 21 | Issue 1 pp. 138-151
Social media — an effective tool to influence purchase decisions of students — a case study at a public Higher Education Institution in South Africa
Fathima Khan-Ameetr, Dr. Marlini (Nair) Moodley*, Vol 21 | Issue 1 pp. 152-167
