Foreword:
Vol 20 | Issue 2 | i-ii
M.C.Cant
Exploring customer retention strategies implemented by managers in the fast-food industry: A post-pandemic perspective
Vol 20 | Issue 2 | 1-17
Dr Leon Paul du Preez*, Prof Marthinus Jacobus Botha
Are the functionality of website and logistics systems driving e-customer satisfaction in South Africa
Vol 20 | Issue 2 | 18-32
Prof S. Perks*,Tariro Shumba
Exploring the factors behind entrepreneurial success: A thematic analysis
Vol 20 | Issue 2 | 33-51
Dr Shweta Tewari*, Dr Nisha Goyal, Dr A, Nagaraj Subbarao
Conscious cleaning products: The influence of green marketing on consumer buying behaviour
Vol 20 | Issue 2 | 52-65
Nina Rossouw*, Aidan Boon
Perceived convenience as a driver of South African Generation Y consumers’ online repurchase intentions
Vol 20 | Issue 2 | 66-86
Mbali B. Selemela*, Dr Rita Klonaridis, Prof Heleneza T. Lues, Dr Chantel Muller
Exploring the dynamics of influencer marketing in shaping generation-y consumers’ brand perceptions and purchase intentions
Vol 20 | Issue 2 | 87-104
Prof Padhma Moodley*, Dr Paballo Patience Ntobaki
Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications
Vol 20 | Issue 2 | 105-123
Prof Nombulelo Dilotsothle, Dr Tatenda T. Chabata*
Can Spaza shops survive in township competition with large Nationals? What does the future hold
Vol 20 | Issue 2 | 124-134
Prof M.C. Cant*, Prof J.A. Wiid, Dr T. Hermanus
Examining the Impact of the 3 Cs: Content, Collaboration, and Customisation of Social Media Marketing on Luxury Fashion Brand Perceptions
Vol 20 | Issue 2 | 135-153
Dr Richa Misra, Ekta Aggarwal, Dr Chhavi Taneja