Foreword:
Vol 22 | Issue 1| i-ii
M.C.Cant
How the Green Marketing Mix Shapes Sustainable Consumption: Consumer Skepticism as a Multilevel Mediator in Saudi Arabia
Vol 22 | Issue 1 | 1-19
Dr Ammar A. Alawadh
The Role of Internal Communication in Cultivating Employee Brand Ambassadors in South African Service Organisations
Vol 22 | Issue 1 | 20-34
N O T Ntshona*, Dr H van Wyk
Exploring Business Acumen Matrices in a South African Retail Organisation
Vol 22 | Issue 1 | 35-54
Prof M J Maleka*, Dr C Mayavo
AI service robots in South Africa: Testing and extending the AIDUA Model
Vol 22 | Issue 1 | 55-75
Sarah T Jembere*, Nkululeko P Zungu
Spectator-Based Brand Equity in Varsity Sports: South African Antecedents
Vol 22 | Issue 1 | 76-97
Dr Ryan L Mathaba, Prof Thersee Roux*, Dr Elizma Wannenburg, Dr Pamela Serra