Signaling status with luxury goods : the role of brand prominence
Young Jee Han, Joseph C. Nunes, and Xavier Dreze
Vol 9 | Issue 1 pp. 1-22
The worth of product placement in successful films : an event study analysis
Michael A. Wiles and Anna Danielova
Vol 9 | Issue 1 pp. 23-48
The double-edged sword of foreign brand names for companies from emerging countries
Valentyna Melnyk, Kristina Klein, and Franziska Volckner
Vol 9 | Issue 1 pp. 49-72
Visual merchandising displays - practical or ineffective?
Yolande Hefer
Vol 9 | Issue 1 pp. 73-78
Ethics or survival : the meaning of good and bad in small South African businesses
Claudette Van Niekerk
Vol 9 | Issue 1 pp. 79-89
Township consumer perceptions of advertised retail brands in Tshwane : South Africa
Amy Johnson
Vol 9 | Issue 1 pp. 73-93
Can social media marketing skills be taught?
B.E. Stiehler
Vol 9 | Issue 1 pp. 94-95
Retail analytics : the secret weapon, Emmett Cox : book review
Mercy Mpinganjira
Vol 9 | Issue 1 pp. 94-96
