Technology readiness and consumer intention to use digital platforms: A case of the music industry in South Africa
Dr Mthobisi Nhlabathi Vol 20 | Issue 1 | pp. 148-163 Abstract The COVID-19 pandemic has drastically affected the global economy, with the music industry particularly impacted by the halt in live events and physical sales. This contributed to an increase in the consumption of music through digital platforms, both globally and especially in South […]
