Volume 10 | Issue 1 | June 2014

Foreword

M.C.Cant
Vol 10 | Issue 1 pp. i-ii

Advertising in the eye of the time-constrained beholder

J. Poalses and J.P.R. Joubert
Vol 10 | Issue 1 pp. 1-16

Operations strategy : a broader view of threading the vision to the customer

P.E. Burian and F.R. “Skip” Maffei III
Vol 10 | Issue 1 pp. 17-24

The relationship between key variables and customer loyalty within the independent financial advisor environment

M. Roberts-Lombard, E. Van Tonder, T.G. Pelser, and J.J. Prinsloo
Vol 10 | Issue 1 pp. 25-42

Salesperson-sales manager social interaction and communication quality : the impact on salesperson cooperation

S. Schetzsle, D Delpechitre
Vol 10 | Issue 1 pp. 43-49

Erasing the line between homosexual and heterosexual advertising : a perspective from the educated youth population

E Akermanidis, M. Venter
Vol 10 | Issue 1 pp. 50-64

Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?

T. Leppelt, E. Hartmann, and K. Foerstl
Vol 10 | Issue 1 pp. 65-94

Female consumers' perceptions of garment fit, personal values and emotions considering their body shapes

J. Kasambala, E. Kempen, and R. Pandarum
Vol 10 | Issue 1 pp. 95-108

Marketing Communication - An Integrated Approach, L. Koekemoer (Ed.) : book review

F. D’Onofrio
Vol 10 | Issue 1 pp. 109-110

No more thick and thin - brands need to evolve to remain relevant for today's consumers : summary

M. Mentz
Vol 10 | Issue 1 pp. 111-115