Foreword
M.C.Cant
Vol 10 | Issue 1 pp. i-ii
Advertising in the eye of the time-constrained beholder
J. Poalses and J.P.R. Joubert
Vol 10 | Issue 1 pp. 1-16
Operations strategy : a broader view of threading the vision to the customer
P.E. Burian and F.R. “Skip” Maffei III
Vol 10 | Issue 1 pp. 17-24
The relationship between key variables and customer loyalty within the independent financial advisor environment
M. Roberts-Lombard, E. Van Tonder, T.G. Pelser, and J.J. Prinsloo
Vol 10 | Issue 1 pp. 25-42
Salesperson-sales manager social interaction and communication quality : the impact on salesperson cooperation
S. Schetzsle
Vol 10 | Issue 1 pp. 43-49
Erasing the line between homosexual and heterosexual advertising : a perspective from the educated youth population
M. Venter
Vol 10 | Issue 1 pp. 50-64
Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?
T. Leppelt, E. Hartmann, and K. Foerstl
Vol 10 | Issue 1 pp. 65-94
Female consumers' perceptions of garment fit, personal values and emotions considering their body shapes
J. Kasambala, E. Kempen, and R. Pandarum
Vol 10 | Issue 1 pp. 95-108
Marketing Communication - An Integrated Approach, L. Koekemoer (Ed.) : book review
F. D’Onofrio
Vol 10 | Issue 1 pp. 109-110
No more thick and thin - brands need to evolve to remain relevant for today's consumers : summary
M. Mentz
Vol 10 | Issue 1 pp. 111-115
