Foreword:

Vol 10 | Issue 1 | i-ii

M.C.Cant

Advertising in the eye of the time-constrained beholder

Vol 10 | Issue 1 | 1-16

J. Poalses and J.P.R. Joubert

Operations strategy : a broader view of threading the vision to the customer

Vol 10 | Issue 1 | 17-24

P.E. Burian and F.R. “Skip” Maffei III

The relationship between key variables and customer loyalty within the independent financial advisor environment

Vol 10 | Issue 1 | 25-42

M. Roberts-Lombard, E. Van Tonder, T.G. Pelser, and J.J. Prinsloo

Salesperson-sales manager social interaction and communication quality : the impact on salesperson cooperation

Vol 10 | Issue 1 | 43-49

S. Schetzsle, D Delpechitre

Erasing the line between homosexual and heterosexual advertising : a perspective from the educated youth population

Vol 10 | Issue 1 | 50-64

E Akermanidis, M. Venter

Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?

Vol 10 | Issue 1 | 65-94

T. Leppelt, E. Hartmann, and K. Foerstl

Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes

Vol 10 | Issue 1 | 95-108

J. Kasambala, E. Kempen, and R. Pandarum

Marketing Communication – An Integrated Approach, L. Koekemoer (Ed.) : book review

Vol 10 | Issue 1 | 109-110

F. D’Onofrio

No more thick and thin – brands need to evolve to remain relevant for today’s consumers : summary

Vol 10 | Issue 1 | 111-115

M. Mentz