Editorial: Retailing and Marketing at the Edge of Global Uncertainty

Evaluating Service Quality and Customer Satisfaction at the DUT Sports Department: A GAP Analysis Approach

Brand love or hate: Online influencers’ role in promoting brands in the SME sector

Understanding Green Buying Intention: The Interplay of Cosmopolitanism, Ethnocentrism, Materialism, and Environmental Ethics

Take me there! Exploring the intervening effect of consumption vision in the celebrity influencer-infused short destination marketing videos – place image nexus

Marketing redefined: A qualitative and integrative literature review charting the evolution of marketing definitions

Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry

Pricing strategies of online stores and its influence on consumers’ buying decision

Strategic Realignment in the Face of Digital Disruption: Exploring the Intersection of Technological Innovation, Organizational Change, and Competitive Strategy

Sustainable Shopping: How environmental beliefs and living habits shape the use of non-plastic re-usable shopping bags

Social media — an effective tool to influence purchase decisions of students — a case study at a public Higher Education Institution in South Africa