Foreword:
Vol 5 | Issue 2 | i
M.C. Cant
Using the conceptual model of service quality to map gaps in perceived service quality in a banking sector and hence make recommendations for improvement
Vol 5 | Issue 2 | 41-58
Melisha Krishundutt and Sanjana Brijball Parumasur
Education and learning technologies : the dilemma of distance education
Vol 5 | Issue 2 | 59-70
C.H. Bothma and M.C. Cant
Paying too much and being happy about it : existence, causes and consequences of tariff-choice biases
Vol 5 | Issue 2 | 71-88
Anja Lambrecht and Bernd Skiera
Competing loyalty programs : impact of market saturation, market share, and category expandability
Vol 5 | Issue 2 | 89-113
Yuping Liu and Rong Yang
MarketingProfs Smart thinking for the marketing professional and academic : reviews / opinions
Vol 5 | Issue 2 | 114
C.H. Bothma