Signaling status with luxury goods : the role of brand prominence

The worth of product placement in successful films : an event study analysis

The double-edged sword of foreign brand names for companies from emerging countries

Visual merchandising displays – practical or ineffective?

Ethics or survival : the meaning of good and bad in small South African businesses

Township consumer perceptions of advertised retail brands in Tshwane : South Africa

Can social media marketing skills be taught?

Retail analytics : the secret weapon, Emmett Cox : book review