Foreword: Motivation, satisfaction, and ethics to enhance retail and marketing strategies
Vol 20 | Issue 1 p. i
Management perceptions on effective employee rewards: a case study of Cape Town five- star hotels, South Africa
Mzukisi Cwibi*, Mandisa Silo, Dr Tshinakaho Nyathela-Sunday
Vol 20 | Issue 1 pp. 1-11
A comparative analysis of last mile delivery in Kenya’s online retail subsector
Eric Mogire*, Peter Kilbourn, Rose Luke
Vol 20 | Issue 1 pp. 12-30
The influence of e-shopping experience factors on e-consumer satisfaction: managing online stores
Prof Danie Ferreira*, Dr Altouise Jonas
Vol 20 | Issue 1 pp. 31-49
Customer Service Experience and Satisfaction in the Mobile Telecom Industry
Dr Leon Paul du Preez*, Prof Louis Jacobus van Staden.
Vol 20 | Issue 1 pp. 50-63
South African Consumers’ Ethnic Identification And Attitudes Towards Advertising Ethnic Appeals
Driving Customer Satisfaction and Stimulating Repurchase Intention: Insights from Palestinian Digital Retailers
Bara Asfour, Madan Batra, Abdullah Murrar, Haneen Ashqar
Vol 20 | Issue 1 pp. 79-98
Why do I engage? Gratifications of online brand communities on facebook
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek
Vol 20 | Issue 1 pp. 99-113
Motivational drivers for distributors engaging in multi-level marketing in KwaZulu-Natal, South Africa
Eunice Bolanle Akindejia, Elvis Madondo
Vol 20 | Issue 1 pp. 114-126
Vol 20 | Issue 1 pp. 114-126
Conceptualising the World Risk Society thesis of Ulrich Beck in the context of the discipline of Marketing
Dr Cornelius H. Bothma
Vol 20 | Issue 1 pp. 127-147
Technology readiness and consumer intention to use digital platforms: A case of the music industry in South Africa
Dr Mthobisi Nhlabathi
Vol 20 | Issue 1 pp. 148-163
