Delineating the South African domestic tourist’s behaviour amid a crisis: A psychographic segmentation approach
Dr. Tafadzwa Matiza, Prof. Martinette Kruger, Prof. Elmarie Slabbert
Vol 18 | Issue 2 pp. 1-17
Store image through the eyes of the retail manager
Prof Johannes A. Wiid
Vol 18 | Issue 2 pp. 18-34
The implications of consumer protection legislation on promotional strategies of retail businesses
Marlini Moodley, Karunanidhi Reddy, Darry Penceliah
Vol 18 | Issue 2 pp. 35-53
South African bank loyalty during Covid-19 times
Prof Chantal Rootman
Vol 18 | Issue 2 pp. 54-73
The impact of influencer marketing and celebrity endorsements on consumer behaviour within the South African context
Marlini (Nair) Moodley, Tsepo Machela
Vol 18 | Issue 2 pp. 74-93
Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior
Employee engagement: Do demographic variables matter?
The impact of strategic marketing elements on the customer relationship programme for a regional tourism organisation
Dr Malefane Stephen Monyane, Dr Hilary Kennedy Nji Bama
Vol 18 | Issue 2 pp. 141-149
Vol 18 | Issue 2 pp. 141-149
Service quality in the fast-food franchise industry in Gauteng
Chané Naudé, Prof Alfred Henrico, Prof Louis Van Staden
Vol 18 | Issue 2 pp. 150-165
Vol 18 | Issue 2 pp. 150-165
