Foreword: Navigating the Digital Wave in Modern Retail: Insights and Implications
Factors influencing the purchasing behaviour of sports apparel consumers in Johannesburg
The effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole
The impact of security, audio-visual, time-saving orientation, relative advantage and trust in fast food websites on purchase intention
Influence of online sensory branding experiences on brand loyalty in South Africa
Dr Gabriella Berman, Dr Adéle Potgieter, Prof Madele Tait
Vol 19 | Issue 1 pp. 56-74
Factors Affecting Customers' Intention towards Online Purchase: An Empirical Study on Bangladesh
Md. Hafez, Sadia Jahan Moni, Fareeha Mamataz, Musarrat Tabassum, Tabassum Monira
Vol 19 | Issue 1 pp. 75-89
Factors predicting consumers’ adoption of chatbots within the banking industry in South Africa
Felix Amoah, Christabel Rusike, Laura Novienyo Abla Amoah
Vol 19 | Issue 1 pp. 90-104
Critical retail service factors in literature: a review and meta-analysis approach
João Pedro Oliveira Catarino Leandro, Paulo Sérgio Amaral de Sousa, Maria do Rosário Mota de Oliveira Alves Moreira
Vol 19 | Issue 1 pp. 105-127
The Perceived Risk of Purchasing OTC Drugs: A Comparative Study of Pharmacies with Different Levels of Digitalization
