Foreword: Navigating the Digital Wave in Modern Retail: Insights and Implications
Vol 19 | Issue 1 | i-11
Dr. C.H.Bothma
Factors influencing the purchasing behaviour of sports apparel consumers in Johannesburg
Vol 19 | Issue 1 | 1-12
Sive Maqula, Dr.Ankit Katrodia
The effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole
Vol 19 | Issue 1 | 13-33
The impact of security, audio-visual, time-saving orientation, relative advantage and trust in fast food websites on purchase intention
Vol 19 | Issue 1 | 34-55
Mgiba, F.M., Pillay, G.
Influence of online sensory branding experiences on brand loyalty in South Africa
Vol 19 | Issue 1 | 56-74
Dr Gabriella Berman, Dr Adéle Potgieter, Prof Madele Tait
Factors Affecting Customers’ Intention towards Online Purchase: An Empirical Study on Bangladesh
Vol 19 | Issue 1 | 75-89
Md. Hafez, Sadia Jahan Moni, Fareeha Mamataz, Musarrat Tabassum, Tabassum Monira
Factors predicting consumers’ adoption of chatbots within the banking industry in South Africa
Vol 19 | Issue 1 | 90-104
Felix Amoah, Christabel Rusike, Laura Novienyo Abla Amoah
Critical retail service factors in literature: a review and meta-analysis approach
Vol 19 | Issue 1 | 105-127
João Pedro Oliveira Catarino Leandro, Paulo Sérgio Amaral de Sousa, Maria do Rosário Mota de Oliveira Alves Moreira
The Perceived Risk of Purchasing OTC Drugs: A Comparative Study of Pharmacies with Different Levels of Digitalization
Vol 19 | Issue 1 | 128-158
Semra Ersöz