Foreword: The multifaceted landscape of consumer engagement in South Africa
Vol 19 | Issue 2 | i
Dr. C.H.Bothma
The place marketing factors that attract Millennials to shopping centres in South Africa
Vol 19 | Issue 2 | 1-14
Prof Roland Goldberg, Dr Mia Bothma
Identıfyıng the factors that influence students’ loyalty towards Technical and Vocational Education and Training colleges
Vol 19 | Issue 2 | 15-26
Dr Kirsty-Lee Sharp, Itani Listen Ramuthivheli, Prof. Bongazana Dondolo
Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area
Vol 19 | Issue 2 | 27-43
Hector Mothudi, Dr C.H.Bothma
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls
Vol 19 | Issue 2 | 44-53
Felix Amoah, Patrick Joel Turkson, Marlé van Eyk
Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector
Vol 19 | Issue 2 | 54-69
Obvious Tine, Dr M. Humbani
Enhancing the online grocery shopping experience for South African consumers: a study of challenges, preferences, and strategies
Vol 19 | Issue 2 | 70-86
Prof Padhma Moodley, Makhosazane Buthelezi
Food-related health challenges of children and the role of the Consumer Protection Act 68 of 2008 in regulating unhealthy food advertising
Vol 19 | Issue 2 | 87-107
Karunanidhi Reddy, Minenhle Hlongwane
Customer relationship management and its perceived value from the perspective of SME owners/managers
Vol 19 | Issue 2 | 108-122
Prof Johannes A Wiid
Electronic word of mouth by potential customers: A prepurchase behavioural perspective
Vol 19 | Issue 2 | 123-139
Rufaro Kelvin Major, Prof Mercy Mpinganjira