The multifaceted landscape of consumer engagement in South Africa
Place marketing factors that attract Millennials to shopping centres in South Africa
Prof Roland Goldberg, Dr Mia Bothma
Vol 19 | Issue 2 pp. 1-14
Identıfyıng the factors that influence students' loyalty towards Technical and Vocational Education and Training colleges
Dr Kirsty-Lee Sharp, Itani Listen Ramuthivheli, Prof. Bongazana Dondolo
Vol 19 | Issue 2 pp. 15-26
Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area
Hector Mothudi, Dr C.H.Bothma
Vol 19 | Issue 2 pp. 27-43
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls
Felix Amoah, Patrick Joel Turkson, Marlé van Eyk
Vol 19 | Issue 2 pp. 44-53
Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector
Obvious Tine, Dr M. Humbani
Vol 19 | Issue 2 pp. 54-69
Enhancing the online grocery shopping experience for South African consumers: a study of challenges, preferences, and strategies
Prof Padhma Moodley, Makhosazane Buthelezi
Vol 19 | Issue 2 pp. 70-86
Food-related health challenges of children and the role of the Consumer Protection Act 68 of 2008 in regulating unhealthy food advertising
Karunanidhi Reddy, Minenhle Hlongwane
Vol 19 | Issue 2 pp. 87-107
Customer relationship management and its perceived value from the perspective of SME owners/managers
Electronic word of mouth by potential customers: A prepurchase behavioural perspective
